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Department of Tourism

Prof. (Dr.) Mahesh Uniyal

HoD
  • mcuniyal@asu.ac.in
  • 9810055823

Specialization : Medical tourism, Sustainable tourism, MICE & Hospitality
Qualification :PhD
Area of Research : Tourism & Hospitality

Google Scholar Prof Mahesh Uniyal

Book(Edited) (2)

1. Riya, Shelly, Mahesh, Managers perspective on marketing communication tools and brand equity: A Qualitative study on Delhi/NCR Hotels. IPE Journal of Management Vol. 14  11  ISBN: 22499040 [2024]

2. Neha, Neetima, Mahesh , TRANSITIONING THE TOURISM INDUSTRY FROM THE REAL WORLD TO THE METAVERSE. Beyond Reality: Navigating the Power of Metaverse and Its Applications Vol. 2  ISBN: 978-3-031-51299-5 [2024]

Conference (1)

1. Ratan, Mahesh, Neha, A systematic review of papers on guest satisfaction practices in food & beverage service department and its impact on customer satisfaction and retention. AIP Conference Proceedings Vol. 2391  2 . https://doi.org/10.1063/5.0074818 [2022]

Journal (20)

1. Riya, Shelly, Mahesh, Examining the impact of social media marketing on the brand equity of Hotels: A study in Delhi/NCR. International Journal of Hospitality and Tourism systems Vol. 17  2  ISBN: 0974-6250  Pageno: 94-102 http://www.publishingindia.com/ijhts/24/examining-the-impact-of-social-media-marketing-on-the-brand-equity-of-hotels-a-study-in-delhi-or-ncr/32138/87544/ [2024]

2. Neha & Mahesh, An empirical study on stress Management in information Technology Industry in India. Journal of Contemporary issue in Business & Government Vol. 28  3  ISBN: 2204-1990 . 10.47750/cibg.2022.28.03.112 [2022]

3. Pathan F, Bharathi T & Mahesh, E Commerce and its Impact on Consumer Buying Behavior: A study with reference to Retail Industry in Bangalore. Journal of Contemporary issue in Business & Government Vol. 28  4  ISBN: 2204-1990 . 10.47750/cibg.2022.28.04.117 [2022]

4. Sapna & Mahesh, A study of factor’s effect on Female Traveler’s decision-making process. International Journal of Early Childhood Special Education Vol. 14  1  ISBN: 1308-5581  Pageno: 2819-2826 . 10.9756/INT-JECSE/V14I1.335 [2022]

5. Tanuj, Neha, Mahesh, An Empirical Study on Consumer Behavior towards E-Marketing. Journal of Contemporary Issues in Business and Government Vol. 28  3  ISBN: 2204-1990  Pageno: 836-842 . 10.47750/cibg.2022.28.02.067 [2022]

6. Shweta, Mahesh, Nripender, Exploring Nutrition in the Culinary Treasures of Garhwal Himalayas: From the Tourists Perspective. International Journal of Early Childhood Special Education Vol. 14  3  ISBN: 1308-5581  Pageno: 9826-9831 . 10.9756/INT-JECSE/V14I3.1132 [2022]

7. Neha , Mahesh, Sharmila, Mahabub Basha, An Empirical Study on Stress Management in Information Technology Industry in India. Journal of Contemporary Issues in Business and Government Vol. 18  3  ISBN: 2204-1990 . 10.47750/cibg.2022.28.03.012 [2022]

8. Ankit, Suresh, Mahesh, International Dining Outlets –A Tough Competitor of Existing Indian Food Markets For Various Cuisines. Webology Vol. 18  5  ISBN: 1735-118x  Pageno: 1258-1572 [2022]

9. Shweta, Mahesh Uniyal, Nripendra, Role of Garhwal Cuisine in the Promoting Tourism in the Region. International Journal of Special Education Vol. 37  3  Pageno: 4487- 4499 [2022]

10. Sunil Kumar, Mukesh Yadav, Mahesh Uniyal, Vikas Kumar, Assessment of Pathogenic Microorganism associated with vegetable salad. Asian Journal of Biological and Life sciences Vol. 11  1  ISBN: 2278-5957 . 10.5530/ajbls.2020.9xx [2022]

11. Ratan B, Mahesh Uniyal, Impression of Food and Service Quality and Its Impact On Customer Satisfaction in Fine Dining Restaurants: A Case of ChandÄ«garh City. Vidyabharati International Interdisciplinary Research Journal  ISBN: 2319- 4979  Pageno: 1882-1888 [2022]

12. Vaibhav , Mahesh, Sheetal , The Role of Technological Amenities on the performance of Hotel Industry in Himanchal Pradesh. Webology Vol. 18  6  ISBN: 1735-118x  Pageno: 1590-1609 [2021]

13. H. Lakhera , M. C. Uniyal and N. Aggarwal , Organizational Challenges towards Female job satisfaction in Indian Hotel Industry. Vidyabharati International Interdisciplinary Research Journal  Special issue  ISBN: 2319-4979  Pageno: 1471-1476 [2021]

14. Bisui Ratan, Uniyal Mahesh, Sharma Neha , A study on the Association between Customer satisfaction and customer loyalty in the in house Restaurant in selected Hotels of Ludhiyana cities. REVISTA GEINTEC-GESTAO INOVACAO E TECHNOLOGIAS (GEINTEC) Vol. 11  3  ISBN: 22370722  Pageno: 518-535 [2021]

15. Raheja S, Sharma N, Uniyal M, The Impact of Training on Hotel Employees’ Productivity– A study on five-star hotels of Gautam Budh Nagar’. International Journal of Future Generation Communication and Networking Vol. 14  1  ISBN: 2233-7857  Pageno: 1705–1712 [2021]

16. Himali, Mahesh Uniyal, Neeraj Agarwal, The Role of Selected Human Resource Policies on Job Satisfaction of Female Employees in the Indian Hotel Industry. International Journal of Advanced Science and Technology Vol. 29  11  ISBN: 2005-4238  Pageno: 2956-2962 [2020]

17. Monika, Shikha, Mahesh Uniyal, Integration of Aroma and Savour for Tourism to Entreat the Tourists in Rajasthan: A Socio Analytical Study. International Journal of Advanced Science and Technology Vol. 29  6  ISBN: 2005-4238  Pageno: 2379- 2388 [2020]

18. Rakesh Sharma, Mahesh Uniyal, Neha sharma, Guest Attitude towards Introducing Automation Using Service Robots in Hotels of Delhi. International Journal of Advanced Science and Technology Vol. 29  5  ISBN: 2005-4238  Pageno: 2930 – 2937 [2020]

19. Rakesh Sharma, Mahesh Uniyal, Neha sharma, Emerging Use of Artificial Intelligence, Robots & Service Automation in Hotel Industry. International Journal of Future Generation Communication and Networking Vol. 13  3  ISBN: 2233-7857  Pageno: 2785–2790 [2020]

20. Uniyal Mahesh, A Study on Marketing Communication for Pilgrimage Tourism in Uttarakhand. Journal of Emerging Technologies and Innovative Research Vol. 6  6  ISBN: 2349-5162 [2019]

Journal(Review) (1)

1. Yadav R, Sharma S, Uniyal M, Hotel Brand Equity- A Progress on Literature Review. Wesleyan Journal of Research Vol. 13  4  ISBN: 0975-1386  Pageno: 113-118 [2020]

  • Participated & completed successfully FDP on NEP Orientation and Sensitization Programme organised by Malviya Mission Teacher Training Center, Central University of Jammu, from 12 to 21 March, 2024.
  • Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Tour Packaging Management" from 09/08/2021 to 13/08/2021 at Indira Gandhi National Tribal University.
  • Participated & completed successfully Empowering faculty with innovative pedagogy & quality through technology integration, conducted by National Institute of technical teachers training & research (NITTR) Chandigarh from 31 July to 11August 2023.

  • Completed 3 days orientation Programme for faculty members held at IITTM, Pusa During 17-19 April 2009 under the “Earn While you learn- Commonwealth Games 2010” a scheme of Ministry of Tourism, Govt of India, organized by IITTM

  • 2 Days “Capacity Building On NBA Accreditation” Workshop held on 8th & 9th July 2019 at Chandigarh College of Architecture, Chandigarh (UT) organized by AICTE
  • Attended ICMR SPONSORED RESEARCH GRANT WRITING WORKSHOP from 11-12 December 2019 in MMDU .
  • Workshop attended on Teaching Negotiation Skills conducted by Prof John C. Crotts organized by CMTHS, HNB Garhwal University, on May 12, 2013.
  • Workshop attended on Advanced Research Methodology and Statistical Analysis conducted by School of Management ,Gautam Buddha University, Greater Noida from July 1-7, 2012.
  • Workshop attended on Research Methodology and Data Analysis conducted by Department of Commerce, Kamala Nehru College (University of Delhi) from Feb 11-12, 2011.
  • Workshop attended on "Medical Tourism in India-A Global Perspective" conducted by ICRI Health in Collaboration with Academy of Hospital Administration on September 12,2009

  • Participated two days Discover Germany workshop encompassing the topic of General Awareness on Germany and Germany as a destination conducted by The German National Tourist Office, India.

  • Participated in Faculty Development Programme on Academic Excellence through effective Progress Monitoring” held on May 18, 2010 by Amity Academic Staff College.

  • Participated in Faculty Development Programme on Academic Planning for Programme Excellence” held on July 05, 2010 by Amity Academic Staff College.

  • Participated in Faculty Development Programme on Conduct, Progress Monitoring & Assessment of Non Teaching Courses for Academic Excellence” held on May 27, 2011 by Amity Academic Staff College.

  • Participated in Faculty Development Programme on Research Methodology held on Dec 21-22, 2011 by Amity Academic Staff College.

    Attended International workshop on Basic Statistical analysis and its interpretation using SPSS from 4-6 June 2021 organized by Global institute of Statistical Solution.

  • Participated in the Three Days National Level Online Workshop on "Course and Instruction Design for Effective Outcome Based Education", organized by Internal Quality Assurance Cell, St. Xavier's Catholic College of Engineering and sponsored by NAAC on 10th, 11th, and 12th June 2021.
  • Attended Three Days Online Multi Criteria Decision Making Workshop (MCDM) from 23-25 April 2020 organized by RSRI Society , Chennai.
  • Attended One Week STTP on Statistical Analysis in SPSS Software from 1-6 June 2020 organized by RSRI Society , Chennai.
  • Attended Three Days Basic Online Research Method Workshop from 28-30 April 2020, organized by RSRI Society , Chennai.
  • Attended Three Days Online Research Methodology Workshop from 18-20 April 2020, organized by RSRI Society , Chennai
  • Attended One Week STTP on Data Analysis in SPSS Software (online mode) from 06-11 July 2020 organized by RSRI Society, Chennai.
  • Attended Short Term Training Programme on Design & Development of MOOC’s from 02-06 January 2020 by Department of Computer Engineering , NIT Kurukhetra, Haryana

  • 5 days International Faculty Development Programme on “Innovation in a Classroom” from June 24-28 June 2019 organized by Maharishi Markandeshwar (Deemed to be University) in with Collaboration with Danish Consortium, Denmark

  • 7 days of AICTE Sponsored 7 Days’ Residential FDP on Student Induction for Universal Human Values (UHV) from 17-23 December 2019 in MMDU

  • Participated & completed successfully 5 days FDP on E Content Development from 18 June to 22 June 2020 organized by MMICT&BM (HM) MMDU, Mullana and international Institute of Organized Research.

  • Participated & Completed successfully 07 days online FDP on Contemporary Research Practices in Social Science from 30 May 2020 to 5 June 2020 at Amity Institute of Travel & Tourism, Amity University, Uttar Pradesh.

  • Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "Heritage Management" from 2021-07- 05 to 2021-07-09 at Amity Institute of Travel & Tourism, Amity University, Uttar Pradesh

  • Participated & completed successfully AICTE Training and Learning (ATAL) Academy Online Elementary FDP on "‘Outcome Based Education and Digital Pedagogy’ focusing on ‘Outcome based education, accreditation requirements and its compliance using digital pedagogy in professional courses’" from 2021-06-26 to 2021-06-30 at Kalinga Institute of Industrial Technology
  • Completed 7 days training programme on First hand experience on SPSS- Introductory Module from 5 July to 11 July 2021 organized by Research Foundation of India ,JHERF and Academic Research Guide association.
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  • Completed 4 days Amadeus Training programme “Train the Trainer” from 21 May to 24 May 2013 conducted by Bird Academy, Delhi.
  • Completed three days ISO 9001: 2000 Implementation Training Course on 24th to 26th July 2008 organized by BSI Management System
  • Completed one day Intensive Training For Internal Auditing on Management System as per ISO 9001: 2000 & ISO 14001:2004, International Standards conducted by Quality Consulting International.

  • Global Hospitality & Tourism Leadership Award for valuable contribution towards Hospitality and Tourism Sector by Swami Vivekananda Subharti University. (2024)
  • Shikshak Shiromani Award for excellent contribution in the field of Education by Samaj Vikas Sansthan. (2024).
  • Awarded certification of Appreciation for outstanding contribution &excellence in the field of Tourism & Hospitality by Dev Sanskriti Vishwavidyalaya, Haridwar (2023)
  • Awarded Maulana Abul Kalam Azad Excellence award of Education 2020 by Shikshak Kalyan Foundation & AICTE.
  • Awarded Best Associate Prof in (Tourism) Hospitality Educators Award 2019, by Society for Hospitality Educators India & Ajeenkya D Y Patil University Pune Maharashtra.
  • Awarded Best Tourism Educator Award 2020 by School of Hotel Management, Delhi Technical Campus, Guru Govind Singh Indraprastha University, Delhi

  • Life time member of Indian Hospitality Tourism & Hospitality Congress.
  • Executive member of Society for Hospitality Educators,
  • Life time member of Green ThinkerZ™ Society, A Registered Society advocating United Nations Sustainable Development Goals (SDGs): 2030

  • Invited as resource person & session Chair for the technical session for International Conference organized by ITSA -Amity University Uttar pradesh from 7- 9 February 2025.
  • Invited as session Chair for the technical session for International Conference organized by Dev Bhoomi Uttrakhand University, Dehradun from 27-28 February 2025.
  • Invited as key note speaker for Uttarakhand Tourism Stakeholders Meet organized by the Ministry of Tourism, Government of India (Norther Region) on 8 Nov 2023.
  • Invited as Co-chair for the International conference on Sustainability and Recent Trends in Tourism and Hospitality Sector Conference organized by Dev Sanskrti University Haridwar on 13 &14 October 2023
  • Invited as resource person for the FDP on “Research Methodology: Hospitality and Tourism” 7-8 Feb 2023 organized by IHMS Kotdwar.
  • Invited as resource person for the FDP on “Digital All the way: Hospitality and Tourism” November 2022 organized by Amity University Haryana.
  • Invited as resource person for guest lecture on virtual to address the student of Hotel Management, College of Hospitality & Tourism management, Divine world college of Vigan,IIocos region, Philippine
  • Invited as Resource Person for the Personality Development Program (PDP) 2021 organized jointly by Non- Collegiate Women's Education Board (NCWEB) and National Commission for Women (NCW).
  • Invited as Resource person for the webinar on tourism and culture of Haryana on 1 August 2020, as a part of Ek Bharat & Shrestra Bharat, organized by MLR Institute of Technology, Telangana and MMDU Mullana
  • Invited as Co-chair for the National online Conference on Advances in Tourism & Hospitality Management on 17 July 2021 organized by Department of Hotel Management, IEC University, Bhopal.
  • Invited as resource person for the webinar on writing a academic project organized by Gateway Institute of Hotel Management, Sonipat, Haryana

  1. Member of the inspection committee as Hospitality expert, formed by Sridev Suman Uttrakhand University to evaluate the academic and infrastructural aspects as required the norms for extension the affiliation of Govt Degree College, Narendernagar, Tehri.
  2. Editorial member for upcoming Global Hospitality Research Journal, an initiative by Vishwaah Creations Publications
  3. Chairperson BoS & Member of Academic Council, Member of IQAC, Member of Examination committee in Dev Bhoomi Uttarakhand University, Dehradun
  4. Convener for International Symposium Tourism & Green environment on 27 September 2023 in Dev Bhoomi Uttarakhand University, Dehradun
  5. Convener for Uttarakhand Tourism& Hospitality Entrepreneurship summit on 4 November 2023 in Dev Bhoomi Uttarakhand University, Dehradun
  • MOU with Motherson Air travel agency (Motherson Group) & TGI Hospitality, Divine world college of Vigan,IIocos region, Philippine
  1. Member of IQAC , MM (deemed to be University), Mullana, Ambala, Dev Bhoomi Uttarakhand University.
  2. Evaluated doctoral research work of scholars from various universities.
  3. Institutional coordinator for NAAC inspection cycle II (2021) in Maharshi Markandeshwar (deemed to be University), Mullana, Ambala ( NAAC A++) and Amity University Uttar pradesh , Noida for cycle I & II (NAAC A+)
  4. Institutional Ph D program coordinator & member secretary for RAC/DRC in MMICT&BM(HM), MM (deemed to be University), Mullana, Ambala.
  5. Convener for MM HTFT iCoN – 2019, 2nd International Conference on Innovations, Trends & Strategies in Hospitality, Tourism and Food Technology: Vision 2030” in MM (deemed to be University), Mullana.
  6. Co-convener for International Tourism & Hospitality Conference 2016 & convener for National Conference 2017 Amity University Uttar Pradesh.
  7. Associate Editor for the UGC approved Journal “Amity Research Journal of Tourism, Aviation and Hospitality.” (2015-18)
  8. Coordinator for prestigious United Nation World Tourism Organization Ted Quel Certification 2013& 2015.
  9. Member of the institution committee and part of the Amity university internal audit team for WASC Accreditation.
  10. Members of various committees in Amity University like Board of studies, Area advisory board, moderation committee, exam subcommittee, Member of Departmental Research Committee, IQAC.
  11. Coordinator for World Tourism day Celebration in Amity university for the year 2009,2010, 2011,2014.
  12. Core committee member and Resource person for Student Exchange Program for UET Italy.

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