Preloader

Book Chapter (5)

1. Gurung, D.J., Brahma, P., & Goswami, C., Sustainable Luxury Tourism. International Encyclopedia of Business Management. Elsevier. (Currently listed in Science Direct- Reference in Social Sciences) . 10.1016/B978-0-443-13701-3.00265-6 [2024]


2. Brahma, P., Borsaikia, T., Gurung, D.J., Goswami, C., & Barman, P.D. , Conserving Vulnerable Species Using Traditional Knowledge System and Avitourism: Women's Role in Achieving Sustainable Development Goals. Indigenous Knowledge System - Beliefs and Practices, Volume-1 (pp. 303-325) [2024]


3. Gurung, D.J., Brahma, P., & Goswami, C. (2022), Sustainable luxury tourism: Promises and perils. The Emerald handbook of luxury management for hospitality and tourism (pp. 353-378) . 10.1108/978-1-83982-900-020211018 [2022]


4. Medhi, S. & Patowary,B., Community Based Tourism in Sarthebari of Barpeta District in Assam: Prospects and Challenges. Tourism and Handicrafts: A Sustainable Approach  1  ISBN: 978-93-84869-10-6  Pageno: 103-111 [2015]


5. Patowary,B., Medhi,S., Borgohain,P., Role of Sustainable Tourism in Alleviation of Poverty of Local Community: A Case Study of Manas National Park. Social Equity and Sustainable Development  ISBN: 978-81-931547-3-1  Pageno: 70-87 [2015]


Book(Edited) (2)

1. Riya, Shelly, Mahesh, Managers perspective on marketing communication tools and brand equity: A Qualitative study on Delhi/NCR Hotels. IPE Journal of Management Vol. 14  11  ISBN: 22499040 [2024]


2. Neha, Neetima, Mahesh , TRANSITIONING THE TOURISM INDUSTRY FROM THE REAL WORLD TO THE METAVERSE. Beyond Reality: Navigating the Power of Metaverse and Its Applications Vol. 2  ISBN: 978-3-031-51299-5 [2024]


Conference (1)

1. Ratan, Mahesh, Neha, A systematic review of papers on guest satisfaction practices in food & beverage service department and its impact on customer satisfaction and retention. AIP Conference Proceedings Vol. 2391  2 . https://doi.org/10.1063/5.0074818 [2022]


Journal (20)

1. Riya, Shelly, Mahesh, Examining the impact of social media marketing on the brand equity of Hotels: A study in Delhi/NCR. International Journal of Hospitality and Tourism systems Vol. 17  2  ISBN: 0974-6250  Pageno: 94-102 http://www.publishingindia.com/ijhts/24/examining-the-impact-of-social-media-marketing-on-the-brand-equity-of-hotels-a-study-in-delhi-or-ncr/32138/87544/ [2024]


2. Neha & Mahesh, An empirical study on stress Management in information Technology Industry in India. Journal of Contemporary issue in Business & Government Vol. 28  3  ISBN: 2204-1990 . 10.47750/cibg.2022.28.03.112 [2022]


3. Pathan F, Bharathi T & Mahesh, E Commerce and its Impact on Consumer Buying Behavior: A study with reference to Retail Industry in Bangalore. Journal of Contemporary issue in Business & Government Vol. 28  4  ISBN: 2204-1990 . 10.47750/cibg.2022.28.04.117 [2022]


4. Sapna & Mahesh, A study of factor’s effect on Female Traveler’s decision-making process. International Journal of Early Childhood Special Education Vol. 14  1  ISBN: 1308-5581  Pageno: 2819-2826 . 10.9756/INT-JECSE/V14I1.335 [2022]


5. Tanuj, Neha, Mahesh, An Empirical Study on Consumer Behavior towards E-Marketing. Journal of Contemporary Issues in Business and Government Vol. 28  3  ISBN: 2204-1990  Pageno: 836-842 . 10.47750/cibg.2022.28.02.067 [2022]


6. Shweta, Mahesh, Nripender, Exploring Nutrition in the Culinary Treasures of Garhwal Himalayas: From the Tourists Perspective. International Journal of Early Childhood Special Education Vol. 14  3  ISBN: 1308-5581  Pageno: 9826-9831 . 10.9756/INT-JECSE/V14I3.1132 [2022]


7. Neha , Mahesh, Sharmila, Mahabub Basha, An Empirical Study on Stress Management in Information Technology Industry in India. Journal of Contemporary Issues in Business and Government Vol. 18  3  ISBN: 2204-1990 . 10.47750/cibg.2022.28.03.012 [2022]


8. Ankit, Suresh, Mahesh, International Dining Outlets –A Tough Competitor of Existing Indian Food Markets For Various Cuisines. Webology Vol. 18  5  ISBN: 1735-118x  Pageno: 1258-1572 [2022]


9. Shweta, Mahesh Uniyal, Nripendra, Role of Garhwal Cuisine in the Promoting Tourism in the Region. International Journal of Special Education Vol. 37  3  Pageno: 4487- 4499 [2022]


10. Sunil Kumar, Mukesh Yadav, Mahesh Uniyal, Vikas Kumar, Assessment of Pathogenic Microorganism associated with vegetable salad. Asian Journal of Biological and Life sciences Vol. 11  1  ISBN: 2278-5957 . 10.5530/ajbls.2020.9xx [2022]


11. Ratan B, Mahesh Uniyal, Impression of Food and Service Quality and Its Impact On Customer Satisfaction in Fine Dining Restaurants: A Case of ChandÄ«garh City. Vidyabharati International Interdisciplinary Research Journal  ISBN: 2319- 4979  Pageno: 1882-1888 [2022]


12. Vaibhav , Mahesh, Sheetal , The Role of Technological Amenities on the performance of Hotel Industry in Himanchal Pradesh. Webology Vol. 18  6  ISBN: 1735-118x  Pageno: 1590-1609 [2021]


13. H. Lakhera , M. C. Uniyal and N. Aggarwal , Organizational Challenges towards Female job satisfaction in Indian Hotel Industry. Vidyabharati International Interdisciplinary Research Journal  Special issue  ISBN: 2319-4979  Pageno: 1471-1476 [2021]


14. Bisui Ratan, Uniyal Mahesh, Sharma Neha , A study on the Association between Customer satisfaction and customer loyalty in the in house Restaurant in selected Hotels of Ludhiyana cities. REVISTA GEINTEC-GESTAO INOVACAO E TECHNOLOGIAS (GEINTEC) Vol. 11  3  ISBN: 22370722  Pageno: 518-535 [2021]


15. Raheja S, Sharma N, Uniyal M, The Impact of Training on Hotel Employees’ Productivity– A study on five-star hotels of Gautam Budh Nagar’. International Journal of Future Generation Communication and Networking Vol. 14  1  ISBN: 2233-7857  Pageno: 1705–1712 [2021]


16. Himali, Mahesh Uniyal, Neeraj Agarwal, The Role of Selected Human Resource Policies on Job Satisfaction of Female Employees in the Indian Hotel Industry. International Journal of Advanced Science and Technology Vol. 29  11  ISBN: 2005-4238  Pageno: 2956-2962 [2020]


17. Monika, Shikha, Mahesh Uniyal, Integration of Aroma and Savour for Tourism to Entreat the Tourists in Rajasthan: A Socio Analytical Study. International Journal of Advanced Science and Technology Vol. 29  6  ISBN: 2005-4238  Pageno: 2379- 2388 [2020]


18. Rakesh Sharma, Mahesh Uniyal, Neha sharma, Guest Attitude towards Introducing Automation Using Service Robots in Hotels of Delhi. International Journal of Advanced Science and Technology Vol. 29  5  ISBN: 2005-4238  Pageno: 2930 – 2937 [2020]


19. Rakesh Sharma, Mahesh Uniyal, Neha sharma, Emerging Use of Artificial Intelligence, Robots & Service Automation in Hotel Industry. International Journal of Future Generation Communication and Networking Vol. 13  3  ISBN: 2233-7857  Pageno: 2785–2790 [2020]


20. Uniyal Mahesh, A Study on Marketing Communication for Pilgrimage Tourism in Uttarakhand. Journal of Emerging Technologies and Innovative Research Vol. 6  6  ISBN: 2349-5162 [2019]


Journal(Research) (7)

1. Saikia, A. A., Brahma, P., & Goswami, C. , Socio-Economic Condition, Livelihood Pattern and Opportunities for Sustainable Intervention: A Rural Appraisal of Nameri, India. Journal of Management and Entrepreneurship Vol. 18  1  Pageno: 82-93 [2024]


2. Medhi, S. , Community based tourism as a means of women empowerment: A Case Study of Dikchak Village of Sonapur. Abhivyakti Vol. IX  1  Pageno: 32-37 [2024]


3. Medhi, S. , Contestations and Assertions in Protected Areas with special reference to Kaziranga National Park. Sona Sophia  ISBN: 2349:8668 (ISSN)  Pageno: 54-62 [2022]


4. Medhi, S. (2020), Conflict and Compensation in Protected Areas: A Case Study of Kaziranga National Park, Assam. Explorations by Indian Sociological Society Vol. 4  1  Pageno: 119-134 https://insoso.org/wp-content/uploads/2024/11/Vol.-4-1-April-2020.pdf [2020]


5. Medhi, S. , Development of Sustainable Tourism in Manas National Park, Assam. Sona Sophia Vol. 4  ISBN: 2349:8668 (ISSN)  Pageno: 141-146 [2015]


6. Medhi, S. (2019), Conservation Induced Marginalisation: The Case of Two Tribal Communities of Assam, India. International Review of Social Research Vol. 9  2  Pageno: 200-212 . DOI:10.48154/irsr.2019.0019 []


Journal(Review) (1)

1. Yadav R, Sharma S, Uniyal M, Hotel Brand Equity- A Progress on Literature Review. Wesleyan Journal of Research Vol. 13  4  ISBN: 0975-1386  Pageno: 113-118 [2020]