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Department of Applied Management

Dr. Deep Jyoti Gurung

Assistant Professor
  • drdjgurung@asu.ac.in

Specialization : Finance and Marketing
Qualification :PhD
Area of Research : Marketing, Consumer Psychology, Tourism, Entrepreneurship

Vidwan Profile     Personal Website   

Book Chapter (9)

1. Gurung, D. J., Brahma, P., & Goswami, C., Sustainable Luxury Tourism. Reference Module in Social Sciences, Elsevier, 2024, ISBN 9780443157851, https://doi.org/10.1016/B978-0-443-13701-3.00265-6.  ISBN: 9780443157851 . https://doi.org/10.1016/B978-0-443-13701-3.00265-6 https://www.sciencedirect.com/science/article/abs/pii/B9780443137013002656 [2024]

2. Bharathi, N. S., & Gurung, D. J., Social Media Advertising: A Dimensional Change Creator in Consumer Purchase Intention. Digital Technologies, Ethics, and Decentralization in the Digital Era  ISBN: 9798369317624  Pageno: 147–166 . https://doi.org/10.4018/979-8-3693-1762-4.ch008 https://www.igi-global.com/gateway/chapter/338870 [2024]

3. Brahma, P., Borsaikia, T., Gurung, D. J., Goswami, C., & Barman, P. D. , Conserving Vulnerable Species Using Traditional Knowlege System and Avitourism: Women’s Role in Achieving Sustainable Development Goals.. Indigenous Knowledge System - Beliefs and Practices (1st ed) Vol. 1  ISBN: 9789362524102  Pageno: 303–325 https://iipbooks.com/books/2177/INDIGENOUS-KNOWLEDGE-SYSTEM-BELIEFS-AND-PRACTICES-1 [2024]

4. Gurung, D. J., Brahma, P., & Goswami, C. , Sustainable luxury tourism: Promises and perils.. The Emerald Handbook of Luxury Management for Hospitality and Tourism  ISBN: 978-1-83982-901-7  Pageno: 353-378 . https://doi.org/10.1108/978-1-83982-900-020211018 https://www.emerald.com/insight/content/doi/10.1108/978-1-83982-900-020211018/full/html [2022]

5. Gurung, D.J. & Goswami, C., Indigenous knowledge for promoting rural health tourism: A case study of Mayong. Indigenous Knowledge Systems for sustainable rural development in North East India (1st ed.)  ISBN: 9788183705776 [2020]

6. Gurung, D.J. , Marketing rural tourist destinations of north east India: A practical approach. Transforming North East India through Rural Tourism (1st ed.).  ISBN: 978-81-8370-528-8 [2018]

7. Gurung, D. J., & Goswami, C. , Understanding pre-visit destination image formation based on reviews and queries on travel blogs. Emerging Paradigms of Hospitality & Tourism: Marketing Perspectives (1st ed.)  ISBN: 978-81-928994-2-8  Pageno: 97-115 [2017]

8. Gurung, D. J., & Goswami, C., Developing linkage between Wildlife Tourism and Handicraft for Local Economic Development: A Case Study of Kaziranga National park. Tourism and Handicrafts A sustainable Approach (1st ed.)  ISBN: 9789384869106  Pageno: 149-158 [2015]

9. Gurung, D. J., & Goswami, C., Community Development through Tourism: A case study of Shergaon. Tourism: Inclusive Growth & Sustainable Development(1st ed.)  ISBN: 9789385000058  Pageno: 67-77 []

Journal (2)

1. Raja, M. A. S., Gurung, D. J., & Vincent, T. N. , Market Segmentation Framework for Generation Alpha Cohorts. Productivity Vol. 62  3  Pageno: 248-254 . https://doi.org/10.32381/PROD.2021.62.03.04 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4116403 [2021]

2. Gurung, D.J., & Pant, R. M. , Cultural Tourism in Arunachal Pradesh. Kangleipak Business Review: A Journal of Business Studies Vol. 7  Pageno: 52-58 [2013]

Journal(Research) (6)

1. Gurung, D. J., & Gowreesunkar, V., Mapping the landscape of tourism cities research: a bibliometric analysis of the International Journal of Tourism Cities. International Journal of Tourism Cities Vol. 10  1  Pageno: 213-2239 . https://doi.org/10.1108/IJTC-10-2023-0207. https://www.emerald.com/insight/content/doi/10.1108/ijtc-10-2023-0207/full/html [2023]

2. Singh, K. D., Gurung, D. J., & Mpanme, D, Smartphone addiction among post-graduate management students: The Indian experience.. Cogent Arts & Humanities Vol. 10  1  Pageno: 2255376 . https://doi.org/10.1080/23311983.2023.2255376 https://www.tandfonline.com/doi/full/10.1080/23311983.2023.2255376 [2023]

3. Gurung, D. J., & Goswami, M. , COVID-19 pandemic and preparedness of teachers for online synchronous classes. International Journal of Innovation and Learning Vol. 32  3  Pageno: 341-358 . https://dx.doi.org/10.1504/IJIL.2022.125775 https://www.inderscienceonline.com/doi/abs/10.1504/IJIL.2022.125775 [2022]

4. Gurung, D. J., & Goswami, C. , Role Of User Generated Content In Destination Image Formation. International Journal of Tourism and Travel Vol. 10  1  Pageno: 6-16 http://www.publishingindia.com/ijtt/4/role-of-user-generated-content-in-destination-image-formation/682/4773/ [2017]

5. Gurung, D. J., & Goswami, C., User Generated Content on Sikkim as an Image Formation Agent: A Content Analysis of Travel Blogs. International Journal of Hospitality & Tourism Systems Vol. 10  2  Pageno: 45-57 http://www.publishingindia.com/ijtt/4/role-of-user-generated-content-in-destination-image-formation/682/4773/ [2017]

6. Jaison, A., Thomas, E., & Gurung, D. J. (2024), Navigating the global path: Internationalization of family business: A perspective Article. PIMT Journal of Research Vol. 16  2  Pageno: 13-16 https://pimtjr.in/wp-content/uploads/2024/04/Abstract-PIMT-JR-Vol-16-No-2-Jan-March-2024-issue.pdf []

  • Faculty Development Programme
  1. International FDP on "Case Writing and Teaching in anagement and Executive Education," organized jointly by Berlin School of Business and Innovation and GISMA University of Applied Sciences, BERLIN. Date:  11-16 December 2024
  2. FDP on ‘Developing the Future Workforce: Designing an AI & Analytics curricula’ organized by SAS in collaboration with Assam Skill University, Guwahati. Date: 23rd - 27th September 2024
  3. One month Induction/Orientation Programme for Faculty in Universities/Colleges/Institutes of Higher Education, organized by Ramanujan College, University of Delhi, sponsored by Ministry of Human Resource Development PANDIT MADAN MOHAN MALAVIYA NATIONAL MISSION ON TEACHERS AND TEACHING
  4. Two week refresher course in "Commerce and Management" organized by Ramanujan College, University of Delhi, under the aeigis of Ministry of Education PANDIT MADAN MOHAN MALAVIYA NATIONAL MISSION ON TEACHERS AND TEACHING
  • Conferences
  1. DREAMS Outbound Leadership Training (OLT) for Psycho-social Empowerment Among Youth and Sustainable Development Goals (SDGs). International Conference- Media Meet 2023 (On Seventeen Sustainable Goals) organized by CHRIST University, Bengaluru. Date: September 06-08, 2023
  2. Conserving Vulnerable Species Using Traditional Knowledge System and Avitourism “Indigenous Knowledge and Intellectual Property Rights: Evidence from the developing economies” organized by North East Hills University (NEHU), Shillong & National Institute of Technology (NIT), Silchar. Date: August 11-12, 2023
  3. The Sway Of Youtube Advertising On Attitudinal Factors Of Generation Z In Purchase Intention International Conference ICRAIBM 2023 on ‘Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy’ organized by Sri Bhagwan Mahaveer Jain Evening College, Bengaluru. Date: August 02-03, 2023
  4. The DREAMS Program: A service Learning approach to Youth Development. 9th Asia-Pacific Regional Conference on “Service-learning: touching lives and transforming communities through Innovative pedagogy, research and partnerships” organized by CHRIST University (Bengaluru). Date: July 19-21, 2023
  5. Green Marketing: Is it Serving its Intended Purpose? International Conference on ‘Responsible Growth and Sustainable Future of Business’ organized by Kristu Jayanti College, Bengaluru on 24/03/2023-25/03/2023
  6. Entrepreneurial Ecosystem in India: Special focus on North-East Region. 7th International Management Conference AMRIT organized by Fortune Institute of International Business, New Delhi on 07/01/2022-08/01/2022
  7. Comparative analysis of user-generated destination image and conventional destination image Sikkim (India) as Case Study. 4th International scientific conference “TOURMAN 2021: Restarting tourism, travel and hospitality: the day after” May 21-23, 2021, Thessaloniki, Greece
  8. A study on Entrepreneur Ecosystem in North East Region of India. International Conference on ‘Financial Inclusivity and Corporate Social Responsibility for Sustainable Development’ organized by KIIT Deemed to be University, Bhubaneswar on 05/09/2021
  9. Hybrid Sentimental-Content analysis International Conference on application of SPSS and statistical Analysis organized by Eudoxia Research Center 27th-29th of March, 2020
  10. Potential of Thembang for Mountain Tourism ‘International Seminar on Culture, Tourism, Indigenous People and Sustainable Development’ organized by Centre for Entrepreneurship and Skill Development, Manipur University and Research Forum Manipur at Manipur University on 15th – 17th of February, 2019
  11. Social networking sites and its influence on travel decisions ‘International Conference on Smart Tourism, Smart Destinations and limits of being traveller’ organized by IITTM Gwalior on 18th -19th of February, 2019
  12. The Use of Social Networking Sites by Youths in Tourism? A Study among University Students. National Seminar on "Emerging Trends in Business & Economic Development in India with reference to North-Eastern Region" organized by University of Science & Technology, Meghalaya on 19/05/2017-20/05/2017
  13. Indigenous knowledge for promoting rural health tourism: A case study of Mayong. ‘National Seminar on Indigenous knowledge system for sustainable rural development’ organized by National Institute of Rural Development & Panchayati Raj, North Eastern Regional Centre, Guwahati
  14. Role of Social Networking Sites on Travel Decisions ‘International Conference on Sustainable Tourism and Hospitality Marketing : setting agenda for future research’ organized by Department of Tourism and Hotel Management, North – Eastern Hill University, Shillong

Workshop:

  1. Theme: Workshop on "Research Methodology in Social Sciences" Organizer: ICSSR & Department of MCJ, Tezpur University, Assam Duration: 10 days
  2. Theme: Workshop on "Qualitative research methods in Social Sciences" Organizer: Institute of Development Studies Kolkata (IDSK), Kolkata Duration: 1 week
  3. Theme: Workshop on "Business Statistics" Organizer: Interdisciplinary Statistical Research Unit (ISRU), Indian Statistical Institute, Kolkata Duration: 1 week
  4. Theme: Workshop on "Structural Equation Modeling" Organizer: Department of Business Administration, University of Hyderabad Duration: 5 days
  5. Theme: Capacity building programme on "Research Methodology" Organizer: Rajiv Gandhi University, Itanagar, Arunachal Pradesh Duration: 1 week
  6. Theme: Workshop on "Research Methodology" Organizer: Teaching Learning Centre, Tezpur University, Assam Duration: 1 week
  7. Theme: Workshop on "Decoding Social Media: Dynamics, Uses, and Abuses" Organizer: Department of Mass Communication and Journalism, Tezpur University, Assam Duration: 1 week
  8. Theme: Training cum workshop on SPSS Organizer: Department of Sociology, Tezpur University, Assam Duration: 7 days
  9. Theme: Online workshop on "Preparing and Publishing Literature Review: Techniques and Tools" Organizer: Knoch Scholar, New Delhi Duration: 4 days
  10. Theme: Workshop on "Systematic Review and Meta-Analysis" Organizer: Research Shiksha, India Duration: 1 week
  11. Theme: Understanding Open Educational Resources Organizer: Commonwealth of Learning (COL) Duration: 1 week
  12. Theme: How to write Case Study & Teaching Note for Scopus Indexed Journals Organizer: Dr. V.N. Bedekar Institute of Management Studies, Bengaluru, India Duration: 3 days
  13. Theme: Qualitative Data Analysis Using MAXQDA Organizer: Knoch Scholar, New Delhi Duration: 1 month
     

  1. Marketing expert of HACKATHON winning team (UNIFY) in ‘MIT COVID 19 Challenge: Beat the Pandemic-II’ organized by Massachusetts Institute of Technology on June, 2020
  2. Team Leader of winning team (MAHI) of HACKATHON in ‘MIT COVID 19 Challenge: India turning the tide’ organized by Massachusetts Institute of Technology on September, 2020
  3. Certified Microsoft Innovative Educator

  1. Editorial Review Board Member of International Journal of Tourism Cities
  2. Chief Editor of International Tourism Studies Association
  3. Faculty of Asia, Service Learning Trainer from Ngee Ann Polytechnic, Singapore 
  4. Lifetime member of Indian Commerce Association

 

  • Invited Resourcer Person for 'A-ESDP on “Empowering Women Through Vermicomposting: Entrepreneurship and Skill Development Training Program training on vermicomposting” organized by NIT Arunachal Pradesh in collaboration with North Eastern Regional Institute of Science and Technology (NERIST) sponsored by Ministry of Micro, Small and Medium Enterprises (MSME).
  • Invited Resource person for 'One-Day Hands On workshop on Systematic Literature Review and Bibliometric Analysis' organized by the Department of Business Administration, Tezpur University (12 February 2025)
  • Invited Expert for talk on Innovation and Startup Ecosystem Enablers of the Region (31 August 2024) organized by Institution's Innovation Council, R.G.Baruah College.
  • Invited Resource Person in workshop titled "AI Based Fintech Solution for Bodoland Territorial Region (BTR)" organized by Central Institute of Technology, Kokrajhar on 05 September 2024.
  • Invited Resource Person for Special Talk on Systematic Literature Review, organized by Indian Economic Association and International Goodwill Society of India. (Date: 13 July 2024)
  • Invited Resource Person by All India Radio (Akashvani) on the Occasion of World Youth Skills Day (12 July 2024).
  • Invited Resource Person for In-Service Training for vocational Trainers organized by Yuvaan Educative LLP (Date: 08 July, 2024).
  • Invited Panelist at International Congress on The Great Transformations of Society organized by Katho University, Cologne, Germany. (September, 2023)
  • Resource Person for 5-Day Training Programme on the subject “Rural Homestay Tourism” from November 14-18, 2022, organized by National Institute of Rural Development & Panchayati Raj.
  • Invited as Resource Person on Value Added Course on “Fundamental Application & Function of MS Excel” held from 27th January to 12th February, 2022, organized by USTM, Meghalaya.
  • India Delegate in International Youth BRICS Business Incubator organized by Brazil, Russia, India, China, and South Africa (BRICS) on 20 October 2021 to 02 November 2020. (Note: this entry has an error in its date, it has been placed in 2021 due to the October 2021 portion of the date)
  • Invited as Resource Person in certificate program on ‘Rural Tourism’ and conducted training session (Date: 08 December 2021) organized by National Institute of Rural Development & Panchayati Raj (NIRD & PR) - North Eastern Regional Center (NERC), Guwahati.
  • Invited as Resource Person in workshop on “Developing Sustainable Tourism” organised by Faculty of Commerce and Management, C Z Patel College of Business and Management – a constituent college of Charutar Vidya Mandal University (CVM University) on August 13, 2021.
  • Invited as Resource Person on E Symposium on Sustainable Start-up Ecosystem through innovative business models organized by St. Joseph’s College of Commerce, Bengaluru in collaboration with NEN, Wadhwani Foundation (Date: 30 August 2021).
  • Invited as Resource Person in workshop on International Conference on Northeast India Tourism (ICNIT) 2021 held virtually on 20th July 2021 organized jointly by Tezpur University and Finderbridge.
  • Invited as Resource Person in workshop on ‘Research Methodology for Quantitative Research in Social Science’ organized by Vidyalankar School of Information Technology, Wadala, Mumbai (Maharastra) (Date: May 05-08, 2021)
  • Invited as Resource Person in workshop on Research Methodology for Quantitative Research in Social Science on topic “Literature review – writing techniques and gap finding”, held online and organized by Vidyalankar School of Information Technology, Wadala on 5th May 2021.
  • Invited as Resource Person in certificate program on ‘Rural Tourism’ and conducted training session on 27 February 2021 organized by National Institute of Rural Development & Panchayati Raj (NIRD & PR) - North Eastern Regional Center (NERC), Guwahati.
  • Invited as Resource Person in National Webinar on ‘North East India Tourism and Aspect of Sustainable Tourism Post Covid 19’ Department of Tourism and Travel Management, Saraighat College in Association with IQAC, Saraighat College and ICT Academy on 26th September, 2020
  • Invited as Resource Person in National Webinar on ‘Entrepreneurship’ organized by Modern College, Kohima (Nagaland) on 07 November 2020.
  • Invited as Resource Person in certificate program on ‘Rural Homestay Tourism’ and conducted training sessions for two days (i.e., 29 to 30 March 2019) organized by National Institute of Rural Development & Panchayati Raj (NIRD & PR) - North Eastern Regional Center (NERC), Guwahati.
  • Invited as Resource Person in National Conference on "Livelihood through Rural Tourism in North East India: The Way : forward" held on 6th & 7th January, 2018 and organized by National Institute of Rural Development & Panchayati Raj (NIRD & PR)- North Eastern Regional Center (NERC), Guwahati.

Proceedings Series Chief Editor by International Tourism Studies Association (Date: 12 August, 2023)

No Projects Found!

1. Title of the Invention :system for evaluating the mediating effect of consumer awareness on green marketing mix and purchase intention and method thereof

Name of the Applicant: Dr. Deep Jyoti Gurung
Application Number: 202221029258 A
Filing Date: 2022-05-20
Year: 2022
Status: Published
Country: India